Terms of Service

Version 1.8 · Effective October 24, 2026

Already a customer? Version 1.8 adds paid listings packs: a listings refund rule in Section 6, and “Paid listings packs” in Section 10 (what's included, how long it takes, and what we can't promise). If you accepted an earlier version, these changes take effect for you on November 9, 2026; until then, the version you accepted still applies to you. We show you what changed, and ask you to agree, in the app the next time you sign in. From that date you'll need to agree to keep using KILLCRITIC; you can still cancel at any time.

1. Agreement to These Terms

These Terms of Service ("Terms") are a binding agreement between you and Repair Tune LLC, doing business as KILLCRITIC by X1OTHINK ("KILLCRITIC," "we," "us") governing your use of the KILLCRITIC website, application, and related services (the "Service"). By checking the acceptance box at signup, creating an account, or using the Service, you agree to these Terms and our Privacy Policy. If you do not agree, do not use the Service.

These Terms contain an arbitration clause and class action waiver (Section 15) that affect your legal rights. Please read it.

2. Eligibility

• You must be at least 18 years old.
• The Service is for business use. You represent that you are authorized to act on behalf of the business whose information you add, and that if you accept these Terms for an organization, you have authority to bind it.
• You may not use the Service if you are barred from doing so under applicable law.

3. The Service

KILLCRITIC provides tools for local businesses, including business profile audits, review management with drafted replies, competitor comparisons, SEO tooling (keyword research, rank tracking — automatic weekly checks on the Pro plan, plus positions you log yourself — Google Maps position checks, site audits), AI Search (a checklist of what AI answers read about your business and, on paid plans, checks of what AI assistants such as ChatGPT, Claude and Google's AI say when asked about businesses like yours — answers vary every time, and we do not promise that any AI will mention or recommend you), content generation, publishing integrations (e.g., WordPress), reports, and related features. Features vary by plan and may require third-party accounts or API keys. We may add, change, or remove features at any time.

Profile changes you approve

If you connect your Google Business Profile, KILLCRITIC can make changes to it — but only when you approve that specific change with a click. Before you click, we show you exactly what will be sent to Google. Today that covers your business categories, your regular opening hours, your holiday hours, your description, your services, your attributes (features such as accessibility or payment options), your booking link, and the photos you choose to send (with the kind of photo and description you picked); posts you approve go up the same way, always one approved change at a time. Holiday reminders appear on their own, but nothing is sent until you answer and click. You agree that:

• We never change your profile on our own or on a schedule. No automatic job, setting, or background process changes your Google Business Profile. Replies and posts you approve are published the same way: only on your click.
• Google has the final say. Google may review, reject, delay, or alter any change, and after a change to your main business category Google may ask to re-verify your business. We do not control what Google does with a change, and we are not responsible for Google's decisions.
• You are responsible for what you approve. Approve only changes that are accurate and true for your business and that follow Google's guidelines — for example, only categories that truly describe what you do, and never keywords added to your business name.
• We keep a record of each change you approve — who approved it, when, what was sent, and what Google answered — so you can see what was changed and why. The full list is in Settings, next to your Google connection, on every plan.

4. AI-Generated Content Disclosure

Portions of the Service use artificial intelligence (large language models) to generate content — including review replies, business descriptions, articles, keyword ideas, action plans, and estimates. You acknowledge and agree that:

• AI output can be wrong. Generated content may contain inaccuracies, outdated information, or statements that do not apply to your business. Metrics labeled as estimates (e.g., search volume, difficulty) are AI estimates, not measured data.
• You must review before publishing. Nothing is posted publicly without your action. You are solely responsible for reviewing, editing, and approving any generated content before you publish it anywhere, and for the accuracy of every factual claim in content you publish — including claims about your own products, services, pricing, and results — and for how it works for people with disabilities on your site (for example, accurate picture descriptions and clear headings).
• Truth-in-advertising laws apply to you. Content you publish must comply with applicable advertising and consumer-protection law, including the FTC Act's prohibition on deceptive or unsubstantiated claims and any obligation to disclose material connections in endorsements or testimonials.
• No outcome guarantees. We do not guarantee search rankings, review scores, traffic, leads, revenue, or any other business outcome.
• Where you choose to present AI-generated content as your own communication (e.g., a reply to a customer review), you adopt it as your own statement.

5. Accounts and Security

• Provide accurate information and keep it current.
• You are responsible for your login credentials and all activity under your account. Notify us promptly of any unauthorized use.
• Credentials you store for integrations (e.g., WordPress application passwords) must be for sites and accounts you own or are authorized to manage.

6. Subscriptions, Free Trials, and Billing

• Auto-renewal and billing period. Paid plans are recurring subscriptions charged per business location through our payment processor (Stripe). At checkout you choose a billing period: monthly, or annual, in which case the whole twelve months is charged as a single payment up front at the discounted annual rate. Your subscription renews automatically at the end of each billing period — each month, or each year — at the then-current rate until you cancel.
• Changing plan, billing period, or location count. You may change your tier, switch between monthly and annual, or add and remove paid locations at any time from your account. Stripe calculates the difference for the unused part of your current billing period and applies it to your next invoice as a charge or a credit. Switching from annual to monthly part-way through a year converts the unused portion into account credit against future invoices; it is not refunded to your payment method.
• Free trials. Some plans offer a free trial that requires a payment method. Your card is charged nothing during the trial; when the trial ends, the subscription automatically converts to a paid subscription and your payment method is charged the plan price — unless you cancel before the trial ends. If you chose annual billing, that first charge is the full twelve-month amount, not one month. The first charge date and amount are shown at checkout and in your billing settings. One trial per customer.
• How to cancel. Cancel any time via Settings → Manage billing (the Stripe billing portal) or by emailing legal@killcriticseo.com. Cancellation takes effect at the end of the current billing period (or trial); you keep access until then.
• No refunds. Except where required by law, payments are non-refundable. Cancelling part-way through a billing period does not entitle you to a refund or a credit for the unused remainder — you keep access until the period ends. This is separate from the proration described above, which applies when you change your plan, billing period, or location count on a continuing subscription: those adjustments are made on your account against future invoices, not refunded to your payment method. This does not cover our own billing errors. If you are charged twice for the same subscription, or charged for a subscription we cancelled at the moment it was created, that amount is refunded in full. Email legal@killcriticseo.com and we will put it right.
• Listings packs. A listings pack (see “Paid listings packs” in Section 10) is a one-time payment, not part of your subscription. You can cancel it for a full refund at any time until you confirm your details for it. Once you confirm, we send them to our listings partner, and that cost can't be taken back from the directories: from then on there is no refund, except that a site our partner can't complete is refunded for that site or replaced with another. Cancelling your subscription does not refund a pack.
• Price changes. We may change prices with at least 30 days' notice; changes apply at your next renewal. Taxes may apply.
• We never see or store full card numbers; payment details are handled by Stripe.

7. Acceptable Use

You agree NOT to use the Service to:

• Create, procure, or publish fake, misleading, or incentivized reviews or testimonials — including reviews written by AI and presented as genuine customer reviews, reviews from people who did not use the product or service, reviews exchanged for compensation without clear disclosure, or suppression of negative reviews ("review gating"). This violates the FTC's Rule on Consumer Reviews and Testimonials (16 CFR Part 465) and is grounds for immediate termination.
• Impersonate any person or business, or misrepresent your affiliation.
• Audit, scan, or connect to websites, servers, or accounts you do not own or lack authorization to access.
• Send spam or unlawful communications, or violate any platform's terms (Google, WordPress, etc.).
• Upload malware, attempt to breach security, probe internal systems, or interfere with the Service.
• Scrape, resell, sublicense, or white-label the Service without our written agreement.
• Reverse engineer the Service except where the law permits it notwithstanding this term.
• Use the Service in violation of any applicable law or regulation.

8. Your Content and Responsibility

• "Your Content" means everything you submit to the Service: business details, review text you import or enter, competitor information, edits to generated drafts, and anything you approve or publish.
• You retain ownership of Your Content. You grant us a non-exclusive, worldwide, royalty-free license to host, process, transmit, and display Your Content solely to operate and improve the Service (including sending it to the AI and publishing providers you connect).
• You represent that Your Content is accurate, that you have all rights needed to submit it, and that it does not infringe anyone's rights or violate any law.
• You, not KILLCRITIC, are the publisher of content you post to your own website, Google profile, or any third-party platform, even where the Service transmits it on your instruction. We are an interactive computer service provider with respect to content provided by users and third parties, and we do not endorse or verify it.
• Subject to your rights in Your Content, generated output delivered to your account is yours to use; we retain all rights in the Service itself (Section 11).

9. Copyright Complaints (DMCA) and Takedowns

We respect intellectual property rights and expect users to do the same. If you believe content available through the Service infringes your copyright, send a notice under the Digital Millennium Copyright Act (17 U.S.C. § 512) to our designated agent:

DMCA Designated Agent
Repair Tune LLC (d/b/a KILLCRITIC by X1OTHINK) — Copyright Agent
Email: legal@killcriticseo.com

Your notice must include:

• Identification of the copyrighted work claimed to be infringed;
• Identification of the infringing material and where it is located on the Service;
• Your name, address, telephone number, and email;
• A statement that you have a good-faith belief the use is not authorized by the copyright owner, its agent, or the law;
• A statement, under penalty of perjury, that the information is accurate and you are the owner or authorized to act for the owner; and
• Your physical or electronic signature.

We will remove or disable access to material identified in a valid notice, notify the user who provided it, and accept counter-notifications meeting the requirements of § 512(g). We may restore material following a valid counter-notice unless the complaining party files a court action. We terminate the accounts of repeat infringers. Misrepresentations in a takedown or counter-notice can make you liable for damages under § 512(f).

10. Third-Party Services

The Service interoperates with third parties you choose to connect or use — including Google (business profiles, including the profile changes you approve), Stripe (payments), WordPress (publishing), Anthropic (AI processing), DataForSEO (search and map data, and the AI answers AI Search checks, which it gets from OpenAI, Anthropic and Google; for those checks it receives your business name, town and state, the questions you pick, and, for Google AI Mode, your shop's spot on the map), BrightLocal (directory submissions, only if you buy a listings pack), and email delivery providers. Your use of those services is governed by their own terms and privacy policies. We are not responsible for third-party services, their availability, or actions they take (such as suspending a profile or rejecting content).

Paid listings packs

On the Growth and Pro plans, once you are a paying customer, you can buy a one-time listings pack for a business location. With it, our listings partner, BrightLocal, submits your business by hand to business directories on your behalf.

• What's included. Listings Starter: submissions to 25 directories. Listings Plus: 50 directories, plus the five main US data networks that feed apps and maps, for their first year. Express (an extra charge) means the submissions go in within about 24 hours instead of about 7 days.
• What's not included. Google, Apple, Bing, Facebook and Yelp are not part of any pack — they need your own login, and the Online listings page keeps guiding you through them. Renewing the data networks after the first year is not included.
• Your details, as you confirm them. Before anything is sent, we show you exactly the details that will go out (name, address, phone, website, hours, category, services and description) and you confirm them. You are responsible for their accuracy. They are sent exactly as confirmed; correcting them afterwards may need a new pack.
• Timing. Submissions go in within about 7 days of your confirmation (about 24 hours with Express). Directories then publish on their own schedule — usually 2 to 6 weeks, sometimes longer.
• No guarantee of acceptance. Each directory decides whether and when to publish a listing, and some may refuse. We do not guarantee that any particular directory accepts yours, or any ranking result. Our partner aims for at least 70% of sites live within about five weeks and replaces sites that refuse; refunds are as described in Section 6.
• After you cancel. Listings that went live stay up after you cancel KILLCRITIC. They are public and held by each directory, so we cannot guarantee that a directory will change or remove one later.

11. Our Intellectual Property

The Service — including software, design, text, graphics, logos, and the KILLCRITIC and X1OTHINK names — is owned by us or our licensors and protected by intellectual property law. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Service for your business during your subscription. If you send us feedback or suggestions, we may use them without restriction or compensation.

12. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING, WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE; THAT AI-GENERATED CONTENT WILL BE ACCURATE, COMPLETE, OR SUITABLE; OR THAT USE OF THE SERVICE WILL IMPROVE YOUR RANKINGS, REVIEWS, TRAFFIC, OR REVENUE. WE DO NOT WARRANT THAT THE SERVICE OR CONTENT IT GENERATES WILL CONFORM TO ANY ACCESSIBILITY STANDARD, OR THAT USING THE SERVICE WILL MAKE YOUR WEBSITE COMPLY WITH ANY ACCESSIBILITY LAW. NOTHING IN THE SERVICE IS LEGAL, FINANCIAL, OR PROFESSIONAL ADVICE. SOME JURISDICTIONS DO NOT ALLOW CERTAIN WARRANTY EXCLUSIONS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (a) WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING FROM OR RELATED TO THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY; AND (b) OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF ONE HUNDRED U.S. DOLLARS (US $100) OR THE AMOUNTS YOU PAID US IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. THESE LIMITS APPLY REGARDLESS OF THE THEORY OF LIABILITY AND EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE. SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.

14. Indemnification

You will defend, indemnify, and hold harmless KILLCRITIC and its owners, employees, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from: (a) Your Content or anything you publish using the Service, including its accessibility on your own websites and profiles; (b) your violation of these Terms or of any law, including advertising and consumer-review law; (c) your violation of any third party's rights; or (d) your connected third-party accounts.

15. Dispute Resolution — Binding Arbitration and Class Action Waiver

Please read this section carefully. It requires most disputes to be resolved by binding individual arbitration, and it waives class actions and jury trials.

15.1 Informal resolution first

Before filing any claim, you and we agree to try to resolve the dispute informally: send a written notice describing the dispute to legal@killcriticseo.com, and we will do the same to your account email. If the dispute is not resolved within 60 days of notice, either party may proceed as set out below. This step is a prerequisite to arbitration or court.

15.2 Binding arbitration

Any dispute, claim, or controversy arising out of or relating to these Terms or the Service that is not resolved informally will be resolved by binding arbitration on an individual basis, administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, rather than in court. The Federal Arbitration Act governs this section. The arbitrator has exclusive authority to resolve disputes about the interpretation or enforceability of this arbitration agreement, except that a court decides issues concerning the class action waiver. Arbitration may be conducted by videoconference or, if in person, in the county where you reside or another mutually agreed location. Each party bears its own attorneys' fees except where the applicable rules or law provide otherwise; we will pay AAA filing and arbitrator fees to the extent the AAA Consumer Rules require.

15.3 Exceptions

• Either party may bring an individual claim in small claims court.
• Either party may seek injunctive or other equitable relief in court to protect intellectual property or prevent unauthorized access to the Service.

15.4 Class action and jury waiver

YOU AND KILLCRITIC EACH WAIVE THE RIGHT TO A JURY TRIAL AND THE RIGHT TO PARTICIPATE IN A CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE ACTION. Claims may be brought only in an individual capacity. If the class action waiver is found unenforceable as to a particular claim, that claim (and only that claim) shall proceed in court.

15.5 Mass filings

If 25 or more similar demands for arbitration are filed by or with the assistance of the same or coordinated counsel, the parties agree the AAA's Mass Arbitration Supplementary Rules (or a mutually agreed batching process) will apply: cases will be resolved in staged batches, with fees assessed per batch, and results of early batches used in good-faith global settlement discussions.

15.6 30-day opt-out

You may opt out of this arbitration agreement (but not the rest of these Terms) by emailing legal@killcriticseo.com within 30 days of first accepting these Terms, with the subject "Arbitration Opt-Out" and your account email. Opting out has no effect on any other part of these Terms.

15.7 Governing law and venue

These Terms are governed by the laws of the State of Ohio, without regard to conflicts of law rules. For any dispute not subject to arbitration, you and we consent to the exclusive jurisdiction and venue of the state and federal courts located in Ohio.

16. Suspension and Termination

You may stop using the Service and cancel at any time. We may suspend or terminate your access immediately if you breach these Terms (including the fake-review prohibition and repeat copyright infringement), create risk or legal exposure for us, or if we discontinue the Service (in which case we will give reasonable notice). Upon termination, your license ends; Sections 8–15, 18 and 19 survive. You can request an export or deletion of your data as described in the Privacy Policy.

17. Changes to These Terms

We may update these Terms from time to time. For material changes we will give notice (e.g., by email or in-app) at least 14 days before they take effect; continued use after the effective date constitutes acceptance. The "Version" and effective date at the top will always reflect the current Terms.

18. Miscellaneous

• These Terms and the Privacy Policy are the entire agreement between you and us about the Service.
• If any provision is found unenforceable, it will be limited to the minimum extent necessary and the rest remains in effect.
• You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale.
• Our failure to enforce a provision is not a waiver.
• We are not liable for delays or failures caused by events beyond our reasonable control.

19. Accessibility

• Our aim. We want KILLCRITIC to be usable by people with disabilities. For the parts of the Service we build and control, we aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA. Our Accessibility Statement describes where we are today, known limitations, and how to reach us.
• Getting help. If a disability makes any part of the Service hard to use, email legal@killcriticseo.com with "Accessibility" in the subject. We will work with you in good faith to give you access, for example by helping you complete the task directly, giving you the information in another format, or fixing the problem. Our response-time goals are in the Accessibility Statement.
• Your website and what you publish. You control your own websites, profiles and pages, and you are responsible for their accessibility and for meeting the accessibility laws that apply to your business. That includes: (a) where and how you place the KILLCRITIC blog embed, and how your site's design (fonts, colours, layout and heading structure) displays it; (b) adding accurate descriptions (alternative text) to pictures you publish, and checking the descriptions we suggest; (c) reviewing generated articles, posts and replies for clear headings, link text and readability before you approve them; and (d) any changes you or your web provider make to content after we deliver it. The Service may suggest or generate content, but whether and how you publish it is your decision (see Sections 4 and 8).
• Problems in our embed or generated HTML. If you tell us about an accessibility barrier caused by the blog embed or by the HTML we generate, we will make commercially reasonable efforts to fix it or give you a workaround, and we aim to respond within the times in our Accessibility Statement. While a fix is pending, you can pause automatic publishing or remove the embed at any time.
• No promise of conformance. We do not promise that every part of the Service, or every piece of content it generates, will conform to WCAG or any other accessibility standard at all times, or that using the Service will make your website comply with any law. Accessibility hints in the Service (such as a count of images without descriptions) are for information only and are not legal advice or an accessibility audit.
• Third-party services. Some steps rely on services we don't control, such as Google sign-in and Google Business Profile, Stripe Checkout and billing portal, and WordPress (see Section 10). Their accessibility is up to those providers. If one of them blocks you, tell us and we'll help you get the task done another way.
• Please tell us first. If you believe part of the Service has an accessibility barrier, please let us know at the address above so we can fix it. For disputes between you and us, Section 15.1 also applies.
• Your rights. Nothing in these Terms limits any right you have under disability-rights laws that cannot be waived or limited by contract.

20. Contact

Questions about these Terms: legal@killcriticseo.com

Accessibility: legal@killcriticseo.com (see our Accessibility Statement).