Terms of Service

Version 1.0 · Effective August 8, 2026

Summary (not a substitute for the full Terms): KILLCRITIC helps local businesses with reviews, SEO, and AI-generated content. You must be 18+, use it for a business you're authorized to represent, review AI output before publishing it, never use it to create fake or incentivized reviews, and pay for your subscription (trials convert to paid unless you cancel). Disputes are resolved by individual arbitration, not class actions — you can opt out within 30 days. The service is provided as-is.

1. Agreement to These Terms

These Terms of Service ("Terms") are a binding agreement between you andRepair Tune LLC, doing business as KILLCRITIC by X1OTHINK ("KILLCRITIC," "we," "us") governing your use of the KILLCRITIC website, application, and related services (the "Service"). By checking the acceptance box at signup, creating an account, or using the Service, you agree to these Terms and our Privacy Policy. If you do not agree, do not use the Service.

These Terms contain an arbitration clause and class action waiver (Section 15) that affect your legal rights. Please read it.

2. Eligibility

You must be at least 18 years old.
The Service is for business use. You represent that you are authorized to act on behalf of the business whose information you add, and that if you accept these Terms for an organization, you have authority to bind it.
You may not use the Service if you are barred from doing so under applicable law.

3. The Service

KILLCRITIC provides tools for local businesses, including business profile audits, review management with drafted replies, competitor comparisons, SEO tooling (keyword research, rank tracking you record, site audits), content generation, publishing integrations (e.g., WordPress), reports, and related features. Features vary by plan and may require third-party accounts or API keys. We may add, change, or remove features at any time.

4. AI-Generated Content Disclosure

Portions of the Service use artificial intelligence (large language models) to generate content — including review replies, business descriptions, articles, keyword ideas, action plans, and estimates. You acknowledge and agree that:

AI output can be wrong. Generated content may contain inaccuracies, outdated information, or statements that do not apply to your business. Metrics labeled as estimates (e.g., search volume, difficulty) are AI estimates, not measured data.
You must review before publishing. Nothing is posted publicly without your action. You are solely responsible for reviewing, editing, and approving any generated content before you publish it anywhere, and for the accuracy of every factual claim in content you publish — including claims about your own products, services, pricing, and results.
Truth-in-advertising laws apply to you. Content you publish must comply with applicable advertising and consumer-protection law, including the FTC Act's prohibition on deceptive or unsubstantiated claims and any obligation to disclose material connections in endorsements or testimonials.
No outcome guarantees. We do not guarantee search rankings, review scores, traffic, leads, revenue, or any other business outcome.
Where you choose to present AI-generated content as your own communication (e.g., a reply to a customer review), you adopt it as your own statement.

5. Accounts and Security

Provide accurate information and keep it current.
You are responsible for your login credentials and all activity under your account. Notify us promptly of any unauthorized use.
Credentials you store for integrations (e.g., WordPress application passwords) must be for sites and accounts you own or are authorized to manage.

6. Subscriptions, Free Trials, and Billing

Auto-renewal. Paid plans are recurring subscriptions billed monthly per business location through our payment processor (Stripe). Your subscription renews automatically each billing period at the then-current rate until you cancel.
Free trials. Some plans offer a free trial that requires a payment method. Your card is charged nothing during the trial; when the trial ends, the subscription automatically converts to a paid subscription and your payment method is charged the plan price — unless you cancel before the trial ends. The first charge date is shown at checkout and in your billing settings. One trial per customer.
How to cancel. Cancel any time via Settings → Manage billing (the Stripe billing portal) or by emailing legal@killcriticseo.com. Cancellation takes effect at the end of the current billing period (or trial); you keep access until then.
No refunds. Except where required by law, payments are non-refundable and there are no credits for partial periods.
Price changes.We may change prices with at least 30 days' notice; changes apply at your next renewal. Taxes may apply.
We never see or store full card numbers; payment details are handled by Stripe.

7. Acceptable Use

You agree NOT to use the Service to:

Create, procure, or publish fake, misleading, or incentivized reviews or testimonials— including reviews written by AI and presented as genuine customer reviews, reviews from people who did not use the product or service, reviews exchanged for compensation without clear disclosure, or suppression of negative reviews ("review gating"). This violates the FTC's Rule on Consumer Reviews and Testimonials (16 CFR Part 465) and is grounds for immediate termination.
Impersonate any person or business, or misrepresent your affiliation.
Audit, scan, or connect to websites, servers, or accounts you do not own or lack authorization to access.
Send spam or unlawful communications, or violate any platform's terms (Google, WordPress, etc.).
Upload malware, attempt to breach security, probe internal systems, or interfere with the Service.
Scrape, resell, sublicense, or white-label the Service without our written agreement.
Reverse engineer the Service except where the law permits it notwithstanding this term.
Use the Service in violation of any applicable law or regulation.

8. Your Content and Responsibility

"Your Content" means everything you submit to the Service: business details, review text you import or enter, competitor information, edits to generated drafts, and anything you approve or publish.
You retain ownership of Your Content. You grant us a non-exclusive, worldwide, royalty-free license to host, process, transmit, and display Your Content solely to operate and improve the Service (including sending it to the AI and publishing providers you connect).
You represent that Your Content is accurate, that you have all rights needed to submit it, and that it does not infringe anyone's rights or violate any law.
You, not KILLCRITIC, are the publisher of content you post to your own website, Google profile, or any third-party platform, even where the Service transmits it on your instruction. We are an interactive computer service provider with respect to content provided by users and third parties, and we do not endorse or verify it.
Subject to your rights in Your Content, generated output delivered to your account is yours to use; we retain all rights in the Service itself (Section 11).

9. Copyright Complaints (DMCA) and Takedowns

We respect intellectual property rights and expect users to do the same. If you believe content available through the Service infringes your copyright, send a notice under the Digital Millennium Copyright Act (17 U.S.C. § 512) to our designated agent:

DMCA Designated Agent
Repair Tune LLC (d/b/a KILLCRITIC by X1OTHINK) — Copyright Agent
Email: legal@killcriticseo.com

Your notice must include:

Identification of the copyrighted work claimed to be infringed;
Identification of the infringing material and where it is located on the Service;
Your name, address, telephone number, and email;
A statement that you have a good-faith belief the use is not authorized by the copyright owner, its agent, or the law;
A statement, under penalty of perjury, that the information is accurate and you are the owner or authorized to act for the owner; and
Your physical or electronic signature.

We will remove or disable access to material identified in a valid notice, notify the user who provided it, and accept counter-notifications meeting the requirements of § 512(g). We may restore material following a valid counter-notice unless the complaining party files a court action. We terminate the accounts of repeat infringers. Misrepresentations in a takedown or counter-notice can make you liable for damages under § 512(f).

10. Third-Party Services

The Service interoperates with third parties you choose to connect or use — including Google (business profiles), Stripe (payments), WordPress (publishing), Anthropic (AI processing), and email delivery providers. Your use of those services is governed by their own terms and privacy policies. We are not responsible for third-party services, their availability, or actions they take (such as suspending a profile or rejecting content).

11. Our Intellectual Property

The Service — including software, design, text, graphics, logos, and the KILLCRITIC and X1OTHINK names — is owned by us or our licensors and protected by intellectual property law. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Service for your business during your subscription. If you send us feedback or suggestions, we may use them without restriction or compensation.

12. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING, WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE; THAT AI-GENERATED CONTENT WILL BE ACCURATE, COMPLETE, OR SUITABLE; OR THAT USE OF THE SERVICE WILL IMPROVE YOUR RANKINGS, REVIEWS, TRAFFIC, OR REVENUE. NOTHING IN THE SERVICE IS LEGAL, FINANCIAL, OR PROFESSIONAL ADVICE. SOME JURISDICTIONS DO NOT ALLOW CERTAIN WARRANTY EXCLUSIONS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (a) WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING FROM OR RELATED TO THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY; AND (b) OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF ONE HUNDRED U.S. DOLLARS (US $100) OR THE AMOUNTS YOU PAID US IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. THESE LIMITS APPLY REGARDLESS OF THE THEORY OF LIABILITY AND EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE. SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.

14. Indemnification

You will defend, indemnify, and hold harmless KILLCRITIC and its owners, employees, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from: (a) Your Content or anything you publish using the Service; (b) your violation of these Terms or of any law, including advertising and consumer-review law; (c) your violation of any third party's rights; or (d) your connected third-party accounts.

15. Dispute Resolution — Binding Arbitration and Class Action Waiver

Please read this section carefully. It requires most disputes to be resolved by binding individual arbitration, and it waives class actions and jury trials.

15.1 Informal resolution first

Before filing any claim, you and we agree to try to resolve the dispute informally: send a written notice describing the dispute to legal@killcriticseo.com, and we will do the same to your account email. If the dispute is not resolved within 60 days of notice, either party may proceed as set out below. This step is a prerequisite to arbitration or court.

15.2 Binding arbitration

Any dispute, claim, or controversy arising out of or relating to these Terms or the Service that is not resolved informally will be resolved by binding arbitration on an individual basis, administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, rather than in court. The Federal Arbitration Act governs this section. The arbitrator has exclusive authority to resolve disputes about the interpretation or enforceability of this arbitration agreement, except that a court decides issues concerning the class action waiver. Arbitration may be conducted by videoconference or, if in person, in the county where you reside or another mutually agreed location. Each party bears its own attorneys' fees except where the applicable rules or law provide otherwise; we will pay AAA filing and arbitrator fees to the extent the AAA Consumer Rules require.

15.3 Exceptions

Either party may bring an individual claim in small claims court.
Either party may seek injunctive or other equitable relief in court to protect intellectual property or prevent unauthorized access to the Service.

15.4 Class action and jury waiver

YOU AND KILLCRITIC EACH WAIVE THE RIGHT TO A JURY TRIAL AND THE RIGHT TO PARTICIPATE IN A CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE ACTION. Claims may be brought only in an individual capacity. If the class action waiver is found unenforceable as to a particular claim, that claim (and only that claim) shall proceed in court.

15.5 Mass filings

If 25 or more similar demands for arbitration are filed by or with the assistance of the same or coordinated counsel, the parties agree the AAA's Mass Arbitration Supplementary Rules (or a mutually agreed batching process) will apply: cases will be resolved in staged batches, with fees assessed per batch, and results of early batches used in good-faith global settlement discussions.

15.6 30-day opt-out

You may opt out of this arbitration agreement (but not the rest of these Terms) by emailing legal@killcriticseo.comwithin 30 days of first accepting these Terms, with the subject "Arbitration Opt-Out" and your account email. Opting out has no effect on any other part of these Terms.

15.7 Governing law and venue

These Terms are governed by the laws of the State of Ohio, without regard to conflicts of law rules. For any dispute not subject to arbitration, you and we consent to the exclusive jurisdiction and venue of the state and federal courts located in Ohio.

16. Suspension and Termination

You may stop using the Service and cancel at any time. We may suspend or terminate your access immediately if you breach these Terms (including the fake-review prohibition and repeat copyright infringement), create risk or legal exposure for us, or if we discontinue the Service (in which case we will give reasonable notice). Upon termination, your license ends; Sections 8–15 and 18 survive. You can request an export or deletion of your data as described in the Privacy Policy.

17. Changes to These Terms

We may update these Terms from time to time. For material changes we will give notice (e.g., by email or in-app) at least 14 days before they take effect; continued use after the effective date constitutes acceptance. The "Version" and effective date at the top will always reflect the current Terms.

18. Miscellaneous

These Terms and the Privacy Policy are the entire agreement between you and us about the Service.
If any provision is found unenforceable, it will be limited to the minimum extent necessary and the rest remains in effect.
You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale.
Our failure to enforce a provision is not a waiver.
We are not liable for delays or failures caused by events beyond our reasonable control.

19. Contact

Questions about these Terms: legal@killcriticseo.com